Manan

Insights

What we are finding.

Category reads and method notes from our own tracking. Published openly, because the category is new enough that everyone is still guessing.

Method · 25 Sep 2026

Why AI visibility rises as buyer intent rises, and sentiment falls

The inversion shows up in category after category. What causes it, and which pages are responsible.

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Category read

Who AI names when an Indian buyer asks for a water purifier

Six brands, forty-four questions, five days of answers — and the gap between who is named and who is cited.

In preparation
Playbook

Writing a page an answer engine will actually quote

Structure, specificity and dating — what separates a page that gets lifted from one that gets skipped.

In preparation

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